Eye contact: How does it impact user experience?

What impact does eye contact have on engagement and should it influence image choice?

Image choice is a core component of user experience – it helps establish connection, trust and credibility with a potential customer. Naturally, who the subject is and where they are looking in the photos you choose is important.

Cultural differences and other factors influence how eye contact is perceived.

In western culture, there are two schools of thought:

1. Eye contact is essential for connecting with your audience. Shots where you are staring down the lens are more intimate and insightful.  


2. There’s nothing wrong with not showing eye contact to create a different mood such as being deep in thought while you ponder ideas and concepts.

Which photo do you find more engaging and why?